Just like your individual identity defines your exclusive style; your brand identity establishes the image you want to portray to your stakeholders. Cooking up an impressive brand image requires a company to handpick all the right ingredients and let them simmer in the right environment.
So what sets your business apart from other companies? Are you catering to a small audience? Do your products offer something unique? Before you think about crafting an image for your brand, values and services; you must know your own strengths and weaknesses as a company.
Your brand image is important because it helps an average consumer remember what your products are all about. This is why a perfectly defined brand strategy is the secret behind the success of large corporations and many online retail giants.
Here are a few key things to remember about branding;
- Brand refers to the image of the company
- Branding is the marketing practice of creating a unique brand
- Brand identity encompasses a collection of all crucial brand elements a company puts together to portray the right image
How to Shape your Own Brand Identity
Create a Mission
Devise a clear company mission that spells out what you do and why you do it. This helps visualize a picture of your individual and collective goals as a company. These goals can be short or long-term but must help you and your brand evolve professionally.
Define Clear Values
Formulate your company values that are rooted in your work philosophy. These values are used as a compass to guide you during an important decision-making process.
Develop a Strong Platform
Where are you going to display your mission and values? If you don’t have a digital platform in this day and age, you should consider yourself a goner already. Do it yourself or hire someone professional to create a website and social media accounts to connect with your audience. *Hint: Or Use Your Tendant Profile Page.
Share Your Knowledge
Popular brands may not always excel at what they do. But they have mastered the art of sharing what they know. Share valuable insights on your company’s social media and online platforms. Your brand will gain credibility and respect.
Find your Strengths and Weaknesses
No matter how old or perfect a business is, there are always a few flaws that a company must work on to get better. Learn from your mistakes and convert your weaknesses into your strengths by improving processes and paying close attention to customer feedback.
Don’t Follow your Competitors
Learning from your enemies is one thing but imitating them is a completely different story. Your brand must rely on original ideas to leave permanent footprints. Take the lead and come up with original ideas. You can also experiment on a small test audience before implementing a bigger strategy.
Although creating your brand identity may be easier, retaining it takes constant efforts and sheer commitment. Love and respect your brand if you want the whole world to treat it the same way.