As a business owner, you want every customer interaction to leave a lasting impression. But have you ever stopped to ask yourself how your customers feel about your business voicemail greeting?
Your voicemail greeting presents an excellent opportunity to connect with customers in a valuable way, yet many companies trade a customer-centric experience for a canned response. You know your customers don’t want to hear another boring, outdated business voicemail greeting, but you’re not sure how to capture their attention in the moments leading up to “the beep”.
Discover what Tendant™ can do for your business by clicking here. Tendant Voice is a module available to all users of the Tendant app, available for Apple and Android phones.
Fortunately, there are steps you can take to improve your business voicemail greeting that will delight everyone who hears your “new and improved” greeting.
- Identify your name and your company name. The last thing you want is to miss an important voice message. But the truth is many callers are more likely to hang up if they aren’t sure whether they’ve contacted the right person or business.
That’s why it’s important to clearly identify yourself and your company right out of the gate. And while it may be tempting to tack on your phone number, it’s best to leave it out. Restating your number takes up valuable time, and the idea here is to provide all the information your customers need—and nothing they don’t.
- Keep voicemail greeting up to date. Many voicemail greetings take the generic approach of stating the person reached, the company name, and a statement about being away from the desk or unable to answer. The problem here is the fact that your callers already know this.
Instead of stating the obvious, enhance your message with information your callers can use, such as how to reach someone immediately, when you will be returning calls, or where they can obtain after-hours service. Services that offer multiple custom greetings like Tendant allow you to store multiple greetings so you can have a greeting just for a holiday that you can use every year.
- Specify the information you want callers to leave. Your voicemail greeting presents a great opportunity to gather important details that will help you better serve your customers. This may include account numbers best times to return the call, and of course, a brief summary of the issue or purpose of the call.
The key here is customer service. If it’s information that’ll help your business better serve your customers, don’t be afraid to ask for it.
- Write out your voicemail script and practice it. It may seem silly, but you’ll save time if you write down what you want to say in your message. Get everything you want to include in your greeting down on paper, and then rehearse it before you record your greeting to ensure your script flows smoothly.
Mood can also play an important factor in your recording. Record the greeting in a quiet place, remember to smile, and focus on leaving a positive message that’s sure to please your customers. (Tendant provides an example script you can leverage for your voicemail greeting.)
- Cut through the noise by speaking clearly. From honking horns to spotty cell service, callers often have their own background noise to contend with. The last thing you want is a missed message due to a lack of clarity, so make sure your outgoing greeting is clear, concise, and recorded at a reasonable pace.
Remember to watch out for ambient noise on your end of the call as well. Train signals, traffic, or even outside conversations can be very distracting to your callers and project an unprofessional image.
- Don’t forget the beep. Every millisecond – yes, millisecond – between the end of your greeting and the beep is time callers could potentially drop the call. That’s why the anticipated beep should sound the moment your greeting is finished. Leaving lengthy, silent gaps may cause your customers to wonder if they’ve been disconnected. Don’t give them the opportunity to hang up waiting to hear that affirmative tone.
- Check and then recheck your greeting. After you complete your outgoing voicemail message, play it back to verify you’ve said everything you intended to say. Then take it a step further and dial in to experience the greeting for yourself, and be mindful to contemplate the greeting from the customer’s perspective.
Pay attention to the entire process and substance of the greeting (duration, content, tone, and clarity), and make sure your customers have a smooth and seamless experience that leads to a lasting and favorable impression of you and your company.
Ready to put your voicemail to work for your brand? Learn more about Tendant’s built for responsiveness voice solutions by visiting Tendant.com.