Introduction We often tend to think of “information silos” as a problem that plagues only big businesses. Afterall, we’ve all suffered from the horrible customer experiences associated with big companies that have inept service departments wrestling with incompatible technologies, complex procedures, incongruent information flows, and a host of other issues that breed inefficiency, duplication of
Read MoreAuthor: Ian Cartwright
Introduction Advanced data collection methods and sophisticated data analytics deliver incredibly nuanced personalized marketing advantages for big businesses. These companies are able to engage their customers on a highly individualized basis. They are able to craft communications strategies that quickly solicit and engage customers in a meaningful manner to effectively grow and develop their business
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Let’s face it, testimonials and reviews matter. They represent social proof. In fact, 88% of consumers trust online reviews as much as personal recommendations (BrightLocal). Before going any further though, let’s first get something important out of the way – a review is not a testimonial. They are markedly different, but frustratingly similar. Dictionary.com defines
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There has been a lot of discussion over the past few years regarding leveraging one’s sphere-of-influence (SOI) to drive business. The concept of SOI speaks to the power an individual or organization has to affect events and influence others in their network. In other words, your SOI refers to the people in your network with
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Earlier this year, we asked a sales group of over 35,000 professionals on Facebook® to give reasons why they don’t answer the phone. The responses ranged from “the serious”, to “the funny”, to “the bizarre”, and all in good fun. Responses included: “I started answering even the spam calls and helped a [spam] caller buy
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We all know getting referrals is a proven tactic to help drive more sales. Certain industries, like real estate, automotive, professional services, and home improvement industries rely very heavily on referrals. Other industries, are less referral-heavy due to the complex nature of prospect qualification and needs analysis. There is a much-used statistic attributed to sales
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“Sales 101” and basic commonsense dictates that the more responsive a sales person is, the more likely they are to improve their sales numbers. Consider these statistics: 85% of callers who can’t reach a company on the first try won’t call back1 the chances of connecting with a lead decrease by over 10 times in
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A game-changing mobile Marketing and Communications solution that drives new business while defending existing revenue! Tuesday, January 29, 2019 – 9:00AM ET. Real Capture LLC (dba Tendant) today announced the official launch of its flagship product – Tendant™ – a breakthrough marketing and communications platform for Android® and iPhone® devices. Tendant helps busy professionals defend
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As a business owner, you’re constantly on the lookout for better ways to communicate with your customers. And with two-thirds of the world’s population in possession of a mobile phone connection, it makes perfect sense to focus on improving the caller experience. Learn more about Tendant Voice by visiting our website. Enter the voice mailbox.
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As a business owner, you want every customer interaction to leave a lasting impression. But have you ever stopped to ask yourself how your customers feel about your business voicemail greeting? Your voicemail greeting presents an excellent opportunity to connect with customers in a valuable way, yet many companies trade a customer-centric experience for a
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